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About me

From Alexandria, Egypt, currently living in Rome, Italy. I've been designing for startups and businesses internationally since 2019.

Background

I developed an interest in the web & technology early, from editing a website's HTML as a kid on our Pentium 4 desktop, to building experimental JavaScript web games using Construct 2.

I've since moved into product design. Most of my work lives at the intersection of brand and product, where how something looks and how it works are the same problem to solve.

Professionally

I help B2B founders and product teams design SaaS products with uncommon care. I work with early and growth-stage B2B startups across finance, compliance, legal, and logistics.

I design at the intersection of what users need and what the business requires, solving both as one problem. My work spans UX research, interface design, prototyping, and design systems.

For clients who need a design partner, I can handle everything from branding to web development.

Currently

Currently leading product design at Rent Application while taking on select contract engagements.

If you're building a B2B product and need a designer who can own the process end to end: